338% Increase In Ecommerce Revenue

The Brief

The client is a leading supplier of floor paints, coatings and building maintenance products in the UK. Their customers are mostly B2B.

Following a sub-standard legacy website migration and a year of poorly performing PPC ads, my task was to bring the client’s search performance back from decline as well as drive more sales and growth long-term.

Deliverables

Technical SEO Audit / Google Ads Account Audit / Digital Marketing Strategy / SEO Migration / Monthly SEO & PPC Management

The Approach

Technical SEO Audit & Fixes – Performed a technical SEO audit, identified issues and implemented fixes.

Brand Building – Increased topical authority with interconnected content hubs & powerful, thought leadership digital PR backlinks.

Google Ads Re-Structure – Completely restructured, optimised and managed Google Ads to vastly improve performance.

Product Feed Optimisation – Increased keyword inclusion within titles and optimised for attribute searches.

The Results

As a result of our ongoing SEO & PPC efforts, E-commerce revenue increased by 338%, offline conversions doubled, and their organic traffic increased by 241% vs their previous numbers before the migration.