SEO Website Migrations
Preserve and improve performance with tactfully executed SEO website migrations.
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Migrate Your Website With SEO At The Forefront
A website migration is a critical moment for your business. Whether you’re changing domain, redesigning your site or moving to a new platform, even small mistakes can lead to lost rankings, reduced traffic and a drop in enquiries. Getting it right from an SEO perspective is essential.
I provide SEO website migration services that protect your existing search performance while setting your site up for future growth. From careful planning and URL mapping to redirect implementation, tracking and post-launch checks, every step is handled with precision and attention to detail.
The goal is simple. To ensure a smooth transition that preserves your visibility, maintains your traffic and avoids unnecessary disruption to your business. With the right approach, a migration is not just about protecting what you have, but creating a stronger foundation for long-term SEO success.
SEO
Website Migrations Services
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Pre-Migration SEO Audit
A detailed audit of your existing website to understand current performance, rankings and structure. This ensures nothing important is missed and forms the foundation for a smooth migration. -
URL Mapping & Redirect Strategy
Careful mapping of old URLs to new ones, supported by a clear redirect plan. This protects your rankings and ensures users and search engines are directed to the right pages. -
Migration Support & Launch Management
Hands-on support during the migration process to ensure everything is implemented correctly. I work alongside developers or internal teams to manage the transition smoothly. -
Post-Migration Monitoring
Ongoing checks after launch to identify and resolve any issues quickly. This includes monitoring rankings, traffic, crawl errors and indexing to ensure performance remains stable. -
SEO Recovery & Performance Improvement
If rankings or traffic are impacted, I take proactive steps to recover and improve performance. This may include fixing technical issues, refining content and strengthening internal linking.
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Frequently
Asked Questions
Why do websites lose traffic after a migration?
Almost always because something that was working silently got dropped. Redirects missing or chained, titles and descriptions rewritten wholesale, content trimmed during a redesign, internal links reduced, or pages that were earning quietly left off the new site entirely. The new site usually looks better, which is why the drop takes people by surprise.
When should you involve an SEO in a migration?
Before the URL structure is decided, not after launch. By the time a site is built, the expensive decisions have already been made and you are limited to damage control. The cheapest migration work happens at the planning stage, where changing a URL pattern costs a conversation rather than a rebuild.
How long does traffic take to recover?
If the migration is done properly there should be little to recover from beyond a short wobble while search engines reprocess the site, usually two to six weeks. If something has genuinely gone wrong, recovery depends on finding it quickly. Problems caught in the first fortnight are far easier to reverse than ones found a quarter later.
What is the most common migration mistake?
Redirecting everything to the homepage. It is quick and it destroys the value of every page being redirected, because a redirect only passes value when it points at a genuinely equivalent page. The second most common is forgetting that images, PDFs and old blog URLs are pages too.
Do I need a redirect for every old URL?
Every URL that has traffic, links or rankings, which is more of them than most people expect. URLs with nothing pointing at them and no traffic can be left to 404 honestly. The way to decide is to pull the full list from analytics, Search Console, your backlink data and a crawl of the old site rather than working from the new sitemap.
Client Testimonials
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“Nigel’s contributions have been instrumental in significantly improving our PPC performance and we are in a much better position today than when he initially took the reins”
Mark M. Marketing Manager Shoal Group -
“We absolutely would not be where we are today without Nigel. He has been instrumental in growing our business via SEO & PPC and we can’t thank him enough”
Annie Watts Marketing Manager Polycote UK -
“We have used 2 or 3 larger agencies in the past.... All were a waste of money, Nigel has been very consistent and lovely to deal with”
Michelle Gauci CEO CV Insight Ltd
