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Google Ads Management That Drive Measureable Growth
Google Ads is one of the fastest and most effective ways to get your business in front of people who are actively searching for what you offer. When managed properly, it can deliver a steady stream of high-quality traffic, leads and sales, all with clear and measurable return on investment. As a core PPC channel, it offers immediate visibility and precise targeting when it matters most.
I provide Google Ads services focused on performance, not just clicks. Every campaign is built around your business goals, whether that’s generating enquiries, increasing online sales or improving brand visibility. From keyword research and campaign structure to ad copy and bidding strategy, every element is carefully planned and continuously refined.
Google Ads offers a range of campaign types, each designed to reach your audience in different ways. Search campaigns target users with high intent who are actively looking for your services. Shopping and Performance Max campaigns are ideal for ecommerce businesses, helping products appear across Google’s network. Display and YouTube campaigns allow you to build awareness and stay visible throughout the customer journey, while remarketing helps you re-engage visitors who have already shown interest in your business.
By selecting the right mix of campaign types and optimising them based on real performance data, I ensure your advertising works as efficiently as possible. The aim is simple. To reach the right audience, maximise your budget and turn your Google Ads campaigns into a consistent driver of growth.
Google is rarely the only channel worth running. Microsoft Ads often picks up the same intent at a lower cost per click, and Meta Ads creates the demand that search then captures.
Freelance PPC
Services
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Search Campaigns
Capture high-intent traffic from users actively searching for your products or services. I build tightly structured search campaigns with targeted keywords, compelling ad copy and smart bidding strategies to drive qualified leads and enquiries. -
Performance Max Campaigns
Reach customers across all of Google’s channels with a single, data-driven campaign. I create and optimise Performance Max campaigns that combine search, display, shopping, YouTube and more to maximise conversions and overall return on ad spend. -
Google Shopping Campaigns
Showcase your products directly in search results and reach customers ready to buy. I optimise product feeds, structure campaigns effectively and refine bidding strategies to increase visibility and drive ecommerce sales. -
Display Campaigns
Build awareness and stay visible across millions of websites on the Google Display Network. I create visually engaging campaigns that target the right audiences and support your wider marketing strategy. -
YouTube Ads
Engage your audience with video advertising on YouTube. From skippable ads to in-stream campaigns, I help you reach new customers, build brand awareness and drive action through targeted video strategies. -
Remarketing Campaigns
Reconnect with users who have already visited your website or interacted with your brand. I create remarketing campaigns that bring potential customers back, increase conversions and improve overall campaign performance. -
Demand Generation Campaigns
Drive interest and consideration with visually rich ads across YouTube, Discover and Gmail. These campaigns are ideal for reaching new audiences and guiding them through the early stages of the buying journey.
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PPC Case Studies
Frequently
Asked Questions
How much should I spend on Google Ads to start?
Enough to gather data inside a month, which in most industries means a budget that buys at least 15 to 30 clicks a day on your core terms. Below that you are making decisions on noise. Work backwards from your cost per click and target cost per lead rather than picking a round number, and expect the first month to be about learning what converts rather than hitting target.
How long before Google Ads starts working?
You will get traffic on day one and useful answers in about four to six weeks. Smart bidding needs conversion data before it can do anything sensible, so the first few weeks are about feeding it accurate conversions and cutting the searches that clearly will not convert. Accounts that get judged in week one usually get changed too often to ever settle.
Should I use broad match and smart bidding?
Broad match works when your conversion tracking is accurate and there is enough volume for the bidding to learn from. On a small account with thin or wrongly configured conversions it is an expensive way to discover irrelevant searches. I tend to start tighter, get the conversion data right, then widen deliberately while watching the search terms report.
What counts as a good cost per lead?
Whatever still leaves a profit once your close rate and customer value are counted. A £90 lead is cheap if one in three becomes a £4,000 customer and ruinous if one in twenty becomes a £300 one. The number worth tracking is cost per sale, not cost per lead, which means feeding what happens after the enquiry back into the account.
Do I need a dedicated landing page?
Not always, but it usually helps. The test is whether the page a click lands on answers the exact thing that was searched for. If someone searches for one service and lands on a page listing eight, you are asking them to do the filtering. Sometimes an existing service page is already right, which is cheaper than building something new.
Client Testimonials
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“Nigel’s contributions have been instrumental in significantly improving our PPC performance and we are in a much better position today than when he initially took the reins”
Mark M. Marketing Manager Shoal Group -
“We absolutely would not be where we are today without Nigel. He has been instrumental in growing our business via SEO & PPC and we can’t thank him enough”
Annie Watts Marketing Manager Polycote UK -
“We have used 2 or 3 larger agencies in the past.... All were a waste of money, Nigel has been very consistent and lovely to deal with”
Michelle Gauci CEO CV Insight Ltd
