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Meta Ads That Are Judged On Revenue, Not Reach
Meta Ads works differently to search. Nobody on Facebook or Instagram went looking for you, so the job is to interrupt someone well enough that they stop, and to do it at a cost that still leaves a profit.
That makes creative the biggest lever you have. Targeting matters less than it used to, because Meta is good at finding buyers if you give it clear signals and something worth showing them. Most accounts I look at are held back by tired creative and muddled tracking rather than the wrong audience settings.
I build campaigns around a testing plan, with clean conversion data feeding back in, so we learn what actually sells instead of guessing. It works well next to Google Ads, where search picks up the demand that social creates.
Meta Ads
Services
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Campaign Strategy
Mapping what each campaign is for. Prospecting, retargeting or retention, with budgets split to match the stage your business is actually at. -
Creative Testing
A steady programme of testing hooks, formats and angles. Creative fatigue is real on Meta, and the fix is a pipeline rather than one big shoot. -
Audience And Signal Setup
Custom and lookalike audiences built from your own data, with the Conversions API set up so Meta is optimising on figures that match your back end. -
Ecommerce And Catalogue Ads
Product feed and dynamic ads for online stores, working alongside your ecommerce SEO rather than competing with it. -
Lead Generation
Instant forms or landing pages, whichever suits your sales process, with lead quality watched as closely as lead volume. -
Measurement You Can Trust
Attribution on Meta is messy. I report on what the platform claims alongside what your analytics and sales figures say, and explain the gap.
Featured In
PPC Case Studies
Client Testimonials
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“Nigel’s contributions have been instrumental in significantly improving our PPC performance and we are in a much better position today than when he initially took the reins”
Mark M. Marketing Manager Shoal Group -
“We absolutely would not be where we are today without Nigel. He has been instrumental in growing our business via SEO & PPC and we can’t thank him enough”
Annie Watts Marketing Manager Polycote UK -
“We have used 2 or 3 larger agencies in the past.... All were a waste of money, Nigel has been very consistent and lovely to deal with”
Michelle Gauci CEO CV Insight Ltd
