5000+ Sign Ups In 7 Days

Meta Ads results: thousands of website registrations at £1.27 to £1.43 each

The Brief

Unrooted Drinks is a beverage company that offers a variety of health-focused shots, each infused with the nutrient-rich African baobab fruit.

You’ll find them in nationwide stores such as Sainsbury’s, Tesco, Ocado and Holland & Barrett.

As part of a collaboration with Disney’s The Lion King on their upcoming film Mufasa: The Lion King, Unrooted were looking to run a competition campaign to capture attention, visibility and build smart re-targeting lists.

I worked in partnership with CAMO Digital on the campaign.

Deliverables

Social PPC Management

The Approach

Smart Structure – Structured the account with a blend of granular interests at scale, alongside broad targeting and a/b tested.
Retail Data – Used retail data to structure campaigns to drive awareness in Sainsbury’s, Tesco etc.
Audience Segmentation – Segmented users and built personalised Ads alongside the brand awareness ads.