254% Increase In Transactions From SEO

An illuminated luxury swimming pool at night

The Brief

Blue Cube is a group of companies within the swimming pool industry in the UK. Blue Cube Pools had a stellar reputation & great organic presence as luxury pool builders.

However, the group’s e-commerce store (Blue Cube Direct) was falling behind. The goal was to improve the brand’s authority whilst driving more sales revenue with a strategic SEO sprint.

Deliverables

SEO Management / Digital PR / Content

The Approach

We Didn’t Chase Traffic – Focused on high-intent product keywords / topics. We didn’t chase search volumes, but instead built a strategy around terms with the most value for Blue Cube.

Digital PR & Link Building – Ran topically relevant PR campaigns and secured high-authority backlinks and brand mentions from top publications, including The Sun, The Daily Star, Men’s Health & Metro.

Content Strategy – Built topically relevant clusters of valuable content to establish thought leadership & build powerful internal links to product pages.

The Results

254% increase in transactions from organic and 15+ links from reputable publications across the web from digital pr campaigns, including The Sun, The Daily Star, Men’s Health & Metro.