Cookie Policy
Cookie Policy
Last updated: May 2026
1. Introduction
This Cookie Policy explains how Nigel Adams Digital, operated by NADM LTD (“we”, “us”, “our”), uses cookies and similar tracking technologies on our website nigeladamsdigital.co.uk (the “Website”).
By continuing to use our Website, you consent to the use of cookies as described in this policy. You can manage or withdraw your consent at any time using the methods described in Section 6.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners.
Cookies can be:
- Session cookies – deleted when you close your browser.
- Persistent cookies – remain on your device for a set period or until manually deleted.
- First-party cookies – set directly by our Website.
- Third-party cookies – set by external services we use (e.g. Google).
3. Cookies We Use
We use the following categories of cookies on our Website:
3.1 Strictly Necessary Cookies
These cookies are essential for the Website to function. They cannot be switched off. They are typically set in response to actions you take such as filling in forms.
| Cookie Name | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
| wordpress_* | WordPress | Strictly Necessary | Maintains session state and admin authentication for the WordPress CMS | Session |
| wordpress_logged_in_* | WordPress | Strictly Necessary | Identifies logged-in WordPress users | Session |
| wp-settings-* | WordPress | Strictly Necessary | Stores user interface preferences in the WordPress admin panel | 1 year |
| PHPSESSID | Server | Strictly Necessary | Maintains a user session across page requests | Session |
| elementor | Elementor | Strictly Necessary | Stores preferences for the Elementor page builder | Session |
3.2 Analytics & Performance Cookies
These cookies help us understand how visitors interact with our Website by collecting information anonymously. This helps us improve the Website and your experience.
| Cookie Name | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Analytics | Registers a unique ID to generate statistical data on how visitors use the site | 2 years |
| _ga_* | Google Analytics (GA4) | Analytics | Used by Google Analytics 4 to persist session state and track pageviews | 2 years |
| _gid | Google Analytics | Analytics | Registers a unique ID to generate statistical data on how visitors use the site | 24 hours |
| _gat / _gat_* | Google Analytics | Analytics | Used to throttle request rate to Google Analytics | 1 minute |
3.3 Marketing & Advertising Cookies
These cookies are used to track visitors across websites and measure the effectiveness of advertising campaigns. They are set by Google Ads and related services.
| Cookie Name | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
| _gcl_aw | Google Ads | Marketing | Tracks ad click data and links ad clicks to conversions on the website | 90 days |
| _gcl_dc | Google Ads | Marketing | Used for Google Ads conversion tracking | 90 days |
| _gcl_gs | Google Ads | Marketing | Tracks Google Ads campaign data | 90 days |
| IDE | Google DoubleClick | Marketing | Used by Google to register and report the website user’s actions after viewing or clicking on an advertisement | 1 year |
| DSID | Marketing | Identifies a signed-in user on non-Google sites, used to remember user preferences and personalise ads | 2 weeks | |
| AID | Marketing | Links your activity across devices to better coordinate ads seen across sites | 13 months |
3.4 Tag Management Cookies
We use Google Tag Manager (container ID: GTM-MRG2KK5) to manage and deploy tracking tags on our Website. Google Tag Manager itself does not set cookies, but may trigger cookies from the tags it manages (including the Analytics and Advertising cookies listed above).
3.5 Security & Functional Cookies
Our contact form is protected by reCAPTCHA Enterprise, a service provided by Google LLC. reCAPTCHA helps protect the Website from spam and abuse. It sets cookies to assess whether form submissions are made by a human or a bot.
| Cookie Name | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
| _GRECAPTCHA | Google reCAPTCHA | Security / Functional | Set by reCAPTCHA Enterprise to distinguish human users from bots and prevent spam submissions | 6 months |
| rc::a | Google reCAPTCHA | Security / Functional | Used to distinguish between humans and bots | Persistent |
| rc::b / rc::c | Google reCAPTCHA | Security / Functional | Session-based anti-bot verification cookies | Session |
By using the contact form, you are also subject to Google’s Privacy Policy and Terms of Service.
4. Legal Basis for Processing
We process cookie data on the following legal bases under UK GDPR:
- Strictly necessary cookies: Legitimate interests and contractual necessity – no consent required.
- Analytics, marketing, and security cookies: Your consent, obtained via our cookie consent banner on first visit.
You have the right to withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
5. Third-Party Services & Data Transfers
The cookies described in this policy involve data being shared with the following third-party providers, who may transfer data outside the UK/EEA:
| Provider | Service | Privacy Policy |
|---|---|---|
| Google LLC | Google Analytics, Google Ads, GTM, reCAPTCHA | policies.google.com/privacy |
| Automattic / WordPress | WordPress CMS | automattic.com/privacy |
| Elementor Ltd | Page Builder | elementor.com/privacy |
Google LLC participates in the EU-US Data Privacy Framework. Data transfers are subject to appropriate safeguards as required under UK GDPR.
6. How to Manage & Control Cookies
You have several options to control cookies:
Cookie Consent Banner
On your first visit, you will be presented with a cookie consent banner. You can accept or reject non-essential cookies at that point, or revisit your preferences at any time.
Browser Settings
Most browsers allow you to control cookies via their settings. Visit your browser’s help pages for guidance:
Please note: blocking all cookies may affect the functionality of our Website.
Opt-Out Links
- Google Analytics opt-out
- Google Ads personalisation settings
- Your Online Choices (advertising cookies)
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our services. When we make material changes, we will update the “Last updated” date at the top of this page.
We encourage you to review this policy periodically.
8. Contact Us
If you have any questions about this Cookie Policy or how we handle your data, please contact us:
NADM LTD (trading as Nigel Adams Digital)
Bedford Heights, Brickhill Drive
Bedford, Bedfordshire, MK41 7PH
United Kingdom
Email: hello@nigeladamsdigital.co.uk
Phone: 07930 533394
Website: nigeladamsdigital.co.uk
This cookie policy was prepared in accordance with the UK GDPR, the Privacy and Electronic Communications Regulations (PECR) 2003, and ICO guidance.