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Microsoft Ads Management That Stretches Your Budget
Microsoft Ads is the channel most businesses skip, which is exactly why it tends to be good value. It puts you in front of people searching on Bing, Yahoo and the partner network, and clicks usually cost noticeably less than the equivalent on Google Ads.
The audience is worth knowing about too. Bing is the default on Windows devices and in Microsoft 365, so you reach a lot of people at their work desk. For plenty of B2B and considered purchase businesses, that audience converts better than the traffic they fight over elsewhere.
I run Microsoft Ads as its own channel rather than a copy and paste of your Google account. The import tool is a starting point, not a strategy. Bidding behaves differently, the auction is less crowded, and the keywords worth having are not always the same ones.
Microsoft Ads
Services
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Account Setup And Migration
Whether you are starting fresh or importing from Google, I rebuild the structure so it suits the Microsoft auction rather than inheriting decisions made for a different platform. -
Search Campaigns
Tightly themed campaigns with the keyword research done for Bing specifically, because search behaviour and volumes differ from Google more than most people expect. -
Shopping Campaigns
Getting your product feed into Microsoft Merchant Center and working, so your products appear with images and prices against less competition. -
Audience Targeting
Using LinkedIn profile targeting, which is unique to Microsoft, to focus spend by company, industry or job function. Genuinely useful for B2B. -
Bidding And Budget Control
Smart bidding needs conversion data to work with. I make sure yours is tracked properly first, then choose a strategy that suits the volume you actually have. -
Reporting That Makes Sense
Clear reporting on spend, cost per lead and return, alongside your other channels so you can see where the next pound is best spent.
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PPC Case Studies
Client Testimonials
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“Nigel’s contributions have been instrumental in significantly improving our PPC performance and we are in a much better position today than when he initially took the reins”
Mark M. Marketing Manager Shoal Group -
“We absolutely would not be where we are today without Nigel. He has been instrumental in growing our business via SEO & PPC and we can’t thank him enough”
Annie Watts Marketing Manager Polycote UK -
“We have used 2 or 3 larger agencies in the past.... All were a waste of money, Nigel has been very consistent and lovely to deal with”
Michelle Gauci CEO CV Insight Ltd
