13x ROAS From Google Ads

Google Ads results: £11.79 cost per conversion and 1,319.59% ROAS

The Brief

Cablecraft, the UK’s leading provider of cable management solutions & accessories, wanted to improve their PPC performance.

While their campaigns were generating sales, their Return on Ad Spend (ROAS) had been stagnating for a long time, and they were looking to shake things up in order to grow.

Deliverables

Google Ads Account Audit / Product Feed Optimisation / Google Ads Management / PPC Reporting Dashboard

The Approach

Re-Structure – I restructured PMax & Shopping campaigns in favour of best performing products. This allowed us to distribute budget more efficiently and scale on on wins.

Ad Testing – I optimised and improved all ads across the account testing messaging & CTAs for better CTRs. Ensuring we capitalised on every opportunity

Keyword Expansion – I identified new keywords and campaigns which had been a missed opportunity for some time.

Bidding Strategies – I tested smart bidding strategies and separated value based bidding against lead gen goals.