SEO Audits
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Comprehensive SEO Audits To Create Strategy With Clarity
If your website isn’t performing as well as it should in search results, there’s always a reason. An SEO audit is the process of identifying those issues and uncovering the opportunities that can drive meaningful improvement. Without a clear understanding of what’s working and what isn’t, it’s difficult to make informed decisions or see consistent growth.
I provide in-depth SEO audits that go beyond surface-level checks. By analysing your website’s technical setup, content, structure and backlink profile, I build a complete picture of your current performance. Every finding is prioritised based on impact, so you know exactly where to focus your efforts.
The result is a clear, actionable roadmap that helps you fix issues, strengthen your website and improve your visibility in search. Whether you’re looking for quick wins or long-term growth, an SEO audit provides the clarity needed to move forward with confidence.
SEO Audit Process
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Technical SEO Issues
A detailed analysis of your website’s technical setup, identifying issues that affect crawlability, indexing, site speed and overall performance. -
On-Page SEO Issues
Reviewing your content, metadata and page structure to ensure your website is fully optimised for your target keywords and search intent. -
Content Audit
Assessing the quality, relevance and performance of your existing content. I identify gaps, duplication and opportunities to improve or expand. -
Backlink Profile Audit
Evaluating your existing backlinks to identify strengths, risks and opportunities to build authority and improve rankings. -
Keyword & Opportunity Analysis
Identifying the most valuable keywords for your business and uncovering areas where you can gain visibility and traffic. -
UX & Conversion Review
Reviewing user experience and key conversion elements to ensure your website not only attracts visitors but turns them into customers. -
Action Plan & Recommendations
Providing a clear, prioritised roadmap of actions based on the audit findings, so you know exactly what to do next.
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Frequently
Asked Questions
What does an SEO audit actually include?
A crawl of the site to find what is broken, a look at how it is indexed and how search engines move through it, a review of the content against what people actually search for, a comparison of your backlink profile against competitors, and an assessment of the pages that should be earning and are not. The output is a prioritised list of fixes, not a list of everything wrong.
How long does an audit take?
Typically one to three weeks depending on the size of the site. A small brochure site is quick; a large ecommerce catalogue with faceted navigation takes longer, because the interesting problems are usually in how the templates behave at scale rather than on any single page.
Will I just get a tool report?
No. Tools are part of how the data gets gathered, but an export of every issue a crawler can find is not an audit, it is a list. The value is in deciding which of those issues is actually costing you money, which ones are noise, and what order to fix them in. That judgement is the deliverable.
How often should a site be audited?
A full audit once a year suits most businesses, with lighter checks quarterly and always before or after a significant change such as a redesign or a migration. Sites that publish or change a lot benefit from more frequent checks, because problems get introduced faster.
What happens after the audit?
You get the findings, the reasoning and a prioritised plan, and you can take it to your own developers or I can implement it. Either is fine. What I would avoid is treating the document as the end of the process, since an audit nobody acts on is an expensive way to confirm a suspicion.
Client Testimonials
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“Nigel’s contributions have been instrumental in significantly improving our PPC performance and we are in a much better position today than when he initially took the reins”
Mark M. Marketing Manager Shoal Group -
“We absolutely would not be where we are today without Nigel. He has been instrumental in growing our business via SEO & PPC and we can’t thank him enough”
Annie Watts Marketing Manager Polycote UK -
“We have used 2 or 3 larger agencies in the past.... All were a waste of money, Nigel has been very consistent and lovely to deal with”
Michelle Gauci CEO CV Insight Ltd
