Pay Per Click (PPC)

PPC For Small Businesses

Over the years I’ve gained a tonne of pay per click advertising experience. I’ve worked on PPC accounts large and small, in a variety of industries with lots of different budget ranges; from £300p/m to £20,000p/m – and everything in between. I’m Google AdWords certified and have experience with search ads, Google Shopping, Display, Remarketing, Dynamic Remarketing, and Bing Ads.

Start seeing results from your advertising. Track more than just clicks and scale up on your success. I’m here to build, maintain and optimise your PPC campaigns so you can finally start seeing a return on your investment.

Request a PPC Audit and I’ll provide you with a manual PPC review of your account to identify gaps & opportunities. I’ll also recommend improvements to get you saving money on wasted ad spend and start profiting from PPC.

PPC Services

There's never been a more important time than now to boost your business' reach with digital marketing. If you understand that your business needs a better online presence, bu you're not sure on the best course of action, get in touch for a free digital marketing consultation.

Google Ads

Specialists in creating high performing campaigns across Search Shopping, Display, and Video, our team uses a combination of technology and creativity to gain increased visibility and more sales at a profitable CPA.

Facebook & Insta Ads

Social media’s near-universal reach allows businesses to reach highly targeted individuals with personalised advertising and persuade them to take action.

Google Shopping (PLAs)

Our expert team has been widely recognised for our ability to drive higher conversion rates and more profitable Google Shopping CPAs even in the most competitive sectors.

Display PPC Ads

Achieve strategic online placements and advertise your business to a targeted audience through Google's contextual advertising network, the Google Display Network and YouTube.

Local PPC Consultant

I’m a Google Ads certified freelance PPC consultant, and I provide expert PPC management services for small to medium sized businesses in Hertfordshire, Bedfordshire, London & UK. Unlike traditional PPC companies & larger PPC agencies, I provide a more personal and affordable PPC service. I’ve had experience in various campaign types and can manage Google Ads accounts of various different sizes, with different budgets – all the while, providing the same level of service. With every Google AdWords account that I manage, I will conduct initial research into the average cost per click, search volumes, level of competition and more, in order to give you an estimation on the required level of budget to run a successful PPC campaign. However, if you have a preferred budget in mind I can also work with you to get the most out of your spend.

The behaviour of users being acquired from paid traffic in comparison to organic, is usually very different. As such, it’s often recommended to incorporate a devoted PPC landing page as part of your PPC strategy. I can enhance your Google AdWords campaigns with a bespoke landing page to send your traffic to, which is built with best practices in mind. The conversion rates of a dedicated PPC landing page can be incredibly different than sending users to generic pages on your website. My landing pages can be built in a number of ways; as a completely new URL on WordPress, on a page of your website as a new WordPress installation (recommended), on a subdomain eg. example.example.co.uk, using a third party service such as unbounce. Ask me about including a landing page with PPC and Google Adwords management services.

My PPC management service is predominantly centred around Google AdWords, however I also have experience in Bing Ads (now Microsoft advertising) and can provide you with consultancy or management of your Bing ads too.

I have experience in Social PPC including; Facebook and Instagram Ads. Both platforms are display centric. My preference is to work with banners provided by you, but I can also supply ad assets if required. Facebook remarketing and custom audiences are both very powerful campaign types to use in your social PPC strategy. Find out more about how effective these can be.

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