Technical SEO
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Technical SEO Services
Technical SEO is the foundation of your website’s performance in search. Without it, even the best content and strongest strategies can struggle to deliver results. Search engines need to be able to crawl, understand and index your site efficiently, while users expect a fast, seamless experience across all devices.
I provide technical SEO services that ensure your website is built to perform. From improving site speed and fixing crawl issues to optimising site structure and ensuring proper indexing, I focus on the elements that directly impact your visibility and rankings. Every recommendation is grounded in data and aligned with current best practices.
The goal is to remove barriers, strengthen your site’s foundations and create an environment where your SEO efforts can deliver consistent, long-term growth.
Technical SEO Services
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Technical SEO Audits
A comprehensive review of your website’s technical performance, identifying issues that impact visibility, crawlability and indexing. -
Crawl & Indexing Optimisation
Ensuring search engines can efficiently access and index your content through proper sitemap setup, robots directives and indexing controls. -
Site Speed Optimisation
Improving load times and overall performance to enhance user experience and support better rankings. -
Site Architecture & Internal Linking
Creating a clear, logical structure that helps search engines understand your site and users navigate it easily. -
Structured Data & Schema Markup
Helping search engines better interpret your content and improve how your pages appear in search results. -
Pagination & Faceted Navigation
Optimising ecommerce filters and pagination to prevent crawl issues and index bloat. -
Duplicate Content Resolution
Resolving issues that can dilute rankings, including canonicalisation and parameter handling. -
JavaScript SEO
Ensuring search engines can render and index JavaScript-heavy websites effectively. -
Log File Analysis
Understanding how search engines crawl your site in reality, uncovering inefficiencies and opportunities to improve crawl budget. -
Website Migration Support
Providing technical oversight during migrations to protect performance and minimise risk.
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Frequently
Asked Questions
What is technical SEO?
The work of making sure search engines can crawl, render and index your site properly, and that nothing in the way it is built is holding back pages that deserve to rank. It covers site structure, speed, indexation, structured data and how your templates behave at scale. There is a longer explanation in my guide to technical SEO.
How do I know if I have a technical problem?
The usual signs are pages that are not indexed despite being linked, rankings that do not reflect the quality of the content, traffic that fell without any content change, or Search Console reporting more excluded pages than included ones. A crawl will usually confirm it within an hour.
Does site speed affect rankings?
It is a ranking factor, but a modest one, and it is routinely oversold. Where speed genuinely matters is conversion: slow pages lose people before they see what you offer. Fixing a site that takes eight seconds to load is worth doing. Chasing the last few points of a score on a site that already loads quickly usually is not.
What is crawl budget and should I care?
It is the attention a search engine is willing to spend on your site, and for most sites under a few thousand pages it is not a limiting factor. It starts to matter on large catalogues, where faceted navigation can generate near-infinite URLs that absorb crawling and return nothing. If that is your situation, see internal linking at scale.
Do I need to worry about JavaScript?
If your main content only appears after JavaScript runs, yes. Google can render JavaScript but does it on a delay and not always completely, and several other crawlers, including the ones feeding AI answers, do not run it at all. Having your important content in the HTML the server returns removes an entire category of problem.
Client Testimonials
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“Nigel’s contributions have been instrumental in significantly improving our PPC performance and we are in a much better position today than when he initially took the reins”
Mark M. Marketing Manager Shoal Group -
“We absolutely would not be where we are today without Nigel. He has been instrumental in growing our business via SEO & PPC and we can’t thank him enough”
Annie Watts Marketing Manager Polycote UK -
“We have used 2 or 3 larger agencies in the past.... All were a waste of money, Nigel has been very consistent and lovely to deal with”
Michelle Gauci CEO CV Insight Ltd
