What Is GEO? Generative Engine Optimisation Explained
GEO, or generative engine optimisation, is the work of becoming the source AI tools quote when they answer a...
By Nigel Adams
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How To Rank In ChatGPT And Other AI Chatbots
Getting named in AI answers comes down to four things: being retrievable, being quotable, being recognisable as an...
By Nigel Adams Internal Linking Strategies For Large Ecommerce Websites
On a large catalogue, internal linking is systems work rather than editorial work. The job is moving authority and...
By Nigel Adams What Is Ecommerce Advertising? Tips & Strategies
Ecommerce advertising is the paid promotion of products online, across search engines, social platforms and...
By Nigel Adams Technical SEO Explained in Plain English
Technical SEO is the process of optimising your website’s structure, speed and technical setup so search engines can...
By Nigel Adams How To Use Python For SEO Redirect Mapping
Python can automate SEO redirect mapping by comparing old and new website crawl data using fuzzy matching, dramatically...
By Nigel Adams
