17x ROAS From Facebook Ads

Meta Ads results showing cost per purchase and purchase ROAS

The Brief

Hagley West is a global watch brand established in a small village in the UK. Hagley West had a strong organic presence, but their PPC performance needed improvement.

With an existing ROAS of 250%, the goal was twofold

Leverage organic data strategically to fuel paid campaigns
Significantly increase ROAS while maintaining efficiency

Deliverables

Social PPC Audit / Social PPC Management / Conversion Tracking Set Up

The Approach

Data Driven Strategy – Engaged existing data to capture interest, nurture prospects, and build brand loyalty.
Smart Audience Targeting – Used organic data to pre-qualify users and guide them through a structured new customer funnel.
Storytelling & Emotional Engagement – Created ad sequences introducing the brand and connecting with their audience through a transparent, relatable journey.
Layered Retargeting & Offers – Automated movement of prospects through a cycle, nurturing relationships before introducing product ads and promotions.