- 07930 533394
Cablecraft, the UK’s leading provider of cable management solutions & accessories, wanted to improve their PPC performance.
While their campaigns were generating sales, their Return on Ad Spend (ROAS) had been stagnating for a long time, and they were looking to shake things up in order to grow.
Google Ads Account Audit / Product Feed Optimisation / Google Ads Management / PPC Reporting Dashboard
Re-Structure – I restructured PMax & Shopping campaigns in favour of best performing products. This allowed us to distribute budget more efficiently and scale on on wins.
Ad Testing – I optimised and improved all ads across the account testing messaging & CTAs for better CTRs. Ensuring we capitalised on every opportunity
Keyword Expansion – I identified new keywords and campaigns which had been a missed opportunity for some time.
Bidding Strategies – I tested smart bidding strategies and separated value based bidding against lead gen goals.
We achieved a ROAS of +1300% (up 50% vs 875% ROAS last year). Total
conversions were up 35% and revenue was up by 45%.
Return On Investment
Increase In Conversions
Increase In Revenue
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