The Client
LIGNA UK Group is the easiest and fastest way to build a home extension by combining contemporary design with the latest & most innovative technology, to create an affordable and sustainable space. Choosing to build with LIGNA provides you with a high quality, more efficient, promptly built extension to your home.
“Giving you more space, with fewer disruptions, for better value, in half the time! Delivering high-quality home extensions in less time and with less disruption than a traditional build. It’s no secret there has been a shift in the market, when space has become a premium, up-sizing to a new house can be costly. We understand what the additional space would mean to you and how it would completely change the feel of your home.”
The Brief
LIGNA UK Group is a new innovative startup, looking to disrupt the construction industry and revolutionize the way we think about home extensions. With an evident awareness of new technologies and how they fit into a marketing strategy in 2020, they were looking for a website that would complement their new brand. LIGNA UK Group needed something, simple, minimal, and modern. The core focus of the website is lead generation for the business. Therefore, the website needed to be centric around contact form submissions & phone calls.
The Challenge
LIGNA UK Group wanted a website they could be proud of – which was also well optimised for conversions from the offset. Going forward, SEO would play a key part in their strategy, so page templates for location-based landing pages needed to be incorporated into the website. The team at LIGNA also needed to be able to add blog posts and add new pages in the future.
The business also had longer-term plans to integrate an e-commerce functionality in order for website visitors to “build their own quotation”. So, allowing integration of Woocommerce for future development works was added.
The Results
The solution was to build the LIGNA UK Website on WordPress, utilising advanced custom fields so that the team could easily build pages without any knowledge of WordPress or page builders. The website incorporates a clean design, with brand-consistent colours and 3D digital renders to showcase the modular home extension products available.
We’re are now poised to work on the SEO and Google Ads to raise awareness brand within Bedfordshire and Hertfordshire, drive high-quality traffic to the newly created website, and to help grow the business.
