PPC Management.

PPC Management Services & Consultancy for SME Businesses in Hertfordshire, Bedfordshire, London, UK.

Google AdWords PPC Management Services.

Over the years I’ve gained a tonne of pay per click advertising experience. I’ve worked on PPC accounts large and small, in a variety of industries with lots of different budget ranges; from £300p/m to £20,000p/m – and everything in between. I’m Google AdWords certified and have experience with search ads, Google Shopping, Display, Remarketing, Dynamic Remarketing, and Bing Ads.

Start seeing results from your advertising. Track more than just clicks and scale up on your success. I’m here to build, maintain and optimise your PPC campaigns so you can finally start seeing a return on your investment.

Request a PPC Audit and I’ll provide you with a manual PPC review of your account to identify gaps & opportunities. I’ll also recommend improvements to get you saving money on wasted ad spend and start profiting from PPC.

Request A PPC Audit.

Google Ads Fundamentals Certificate
Google Search Ads Certificate
Google Shopping Ads Certificate
Google Mobile Ads Certificate

PPC Management Services.

Google Search (Text Ads)

Search ads are the bread and butter of most PPC accounts. I'll provide keyword research, ad copy for high CTRs, full account structure, search query reports to filter out irrelevant traffic, bid adjustments by time, location, day of week and more.


Capitalise on customers who are ready to buy, and further along down your sales funnel. I'll set up the correct tracking tags, import audience lists for various scenarios including; website visitors, checkout drop offs, sign ups, to name a few.

Google Shopping (PLAs)

The highest converting campaign type for eCommerce stores. 100%. Full shopping campaign management from feed creation (depending on platform), merchant center management, campaign structure, edits, & constant performance review.

Dynamic Remarketing

Highly targeted, specific, and efficient advertising. Remind users who've viewed your products, that you're still here and you're still the best purchase for them. I'll provide dynamic remarketing banners, and constantly review performance.

Display Ads

Some of the best options for audience targeting Google AdWords has to offer. I'll research an audience specific to your offering, structure the campaigns, continually review performance & make optimisations accordingly.

PPC Consulting & Training

Prefer some short term help? Looking to manage your own account in the long run? I'll provide you with an initial Google Ads account review, alongside 1-2-1 training and advice you can take away and implement yourself - for long term success.

Why You Should Choose Me As Your AdWords Consultant Over Another PPC Company.

I’m a Google Ads certified freelance PPC consultant, and I provide expert PPC management services for small to medium sized businesses in Hertfordshire, Bedfordshire, London & UK. Unlike traditional PPC companies & larger PPC agencies, I provide a more personal and affordable PPC service. I’ve had experience in various campaign types and can manage Google Ads accounts of various different sizes, with different budgets – all the while, providing the same level of service. With every Google AdWords account that I manage, I will conduct initial research into the average cost per click, search volumes, level of competition and more, in order to give you an estimation on the required level of budget to run a successful PPC campaign. However, if you have a preferred budget in mind I can also work with you to get the most out of your spend.

The behaviour of users being acquired from paid traffic in comparison to organic, is usually very different. As such, it’s often recommended to incorporate a devoted PPC landing page as part of your PPC strategy. I can enhance your Google AdWords campaigns with a bespoke landing page to send your traffic to, which is built with best practices in mind. The conversion rates of a dedicated PPC landing page can be incredibly different than sending users to generic pages on your website. My landing pages can be built in a number of ways; as a completely new URL on WordPress, on a page of your website as a new WordPress installation (recommended), on a subdomain eg. example.example.co.uk, using a third party service such as unbounce. Ask me about including a landing page with PPC and Google Adwords management services.

My PPC management service is predominantly centred around Google AdWords, however I also have experience in Bing Ads (now Microsoft advertising) and can provide you with consultancy or management of your Bing ads too.

I have experience in Social PPC including; Facebook and Instagram Ads. Both platforms are display centric. My preference is to work with banners provided by you, but I can also supply ad assets if required. Facebook remarketing and custom audiences are both very powerful campaign types to use in your social PPC strategy. Find out more about how effective these can be.

Google Ads Logo
Bing ads PPC management | Nigel Adams Digital
Social PPC Logo

Get In Touch.

Need more traffic, leads, and customers? Let’s get your website working for you.

Prefer a chat? Give me a call.