Everyday, more and more businesses are beginning to invest in SEO (Search Engine Optimisation) and digital marketing in 2019 – and it’s easy to understand why. The internet shapes the lives of billions of people worldwide and has become an absolute necessity for most people, so as a business, it’s vital that you adapt your offering to this upward trend in consumer behaviour.
With so much of the world spending their time online, businesses should be visible to capture this audience. SEO is the process of working to ensure that your website can be found, in the crucial moment that your customers are looking for you. Increasing your organic search presence has become one of the most important parts of any businesses marketing strategy, and if you haven’t already invested in SEO, it’s time to start considering what you may have been missing out on!
Why You Need To Invest In SEO:
1 – Search Engines Are More Popular Than Ever!
What’s the first thing you do when you don’t have the answer to a burning question? Unsurprisingly… You Google it!
Your customers are exactly the same.
Unless you’re 100% certain of the business’ website address you’re looking for, or you have visited before – the chances are you’re going to search on Google. On average, over 3.5 billion searches occur on Google everyday… That’s 40,000 search queries per second!!
So it’s plain to see that search engines are going nowhere.
And when you consider that over 60% of clicks result from the first 3 results on Google, it definitely important to ensure you have a visible presence.
2 – SEO Offers Long-Term Results.
SEO is your best bet for longevity in growing your business. Now, it’s inevitable when working on your own SEO, or when employing an SEO agency that you have come across this question at some point: “How long will it take me to start seeing results?”
Like anything in business, it’s important to understand that SEO takes time. It’s an investment for the long haul, and can take 3 – 4 months before you start seeing results, and even up to 6 – 12 months before you’re dominating your market. It may seem like it’s a long time to wait, but with a strong SEO presence – the ROI can be incredible.
If you’ve been in business for a little while, you’ll know that the key to success is longevity. Investing in SEO can provide you with a long-term stream of enquiries & sales for your business.
3 – SEO Is Quantifiable.
Any SEO consultant who is worth their salt, will be able to provide you with quantifiable data and reporting on your progress with your SEO campaign.
The benefit of all the data which SEO can provide you, is that you’ll have the intelligence to make decisions to improve your website’s conversion rates, and understand where time should be spent in optimising your site for SEO.